Case Of Organizational Behavior Samples †MyAssignmenthelp.com

Question: Examine about the Case Of Organizational Behavior. Answer: Presentation In a wide sense, authoritative conduct alludes to the investigation of how human people associate or carry on inside a gathering. These investigations are directed widely to see how to all the more likely incorporate the workers and maintain a business all the more productively. At the center of this field of study lies that logical methodology can profit an association through better dealing with the laborers and, along these lines, ensuring the people work all the more firmly and as a solitary unit. Authoritative conduct might be approximately portrayed as the way toward comprehension and foreseeing of human conduct as a gathering part or as a person so as to oversee and boost their yield inside an association. Authoritative conduct likewise contemplates the social characteristics or examples people show to each other inside the hierarchical circle. The impacts of these connections are likewise concentrated top to bottom. Authoritative conduct is the investigation of each social pa rts of a person who is a piece of a greater association, the interface of at least two people, or between the individual and the association or of the association itself. Authoritative culture is the absolute most significant perspective and boundary that concludes by what method will the presentation of the workers be as people or an entire gathering. Besides, hierarchical culture is the conglomerating heap of the suspicions, values, moral contemplations, belief systems and other authoritative boundaries that conclude how might an individual or a gathering inside the association act while their connections and interfaces among themselves and the association or among themselves (Alvesson and Sveningsson 2015). These boundaries all have significant and broad impacts upon people and regulate their personal conduct standards, direct how they dress or go about as a part or part of the association. Hierarchical culture additionally frequently sets the bar that chooses and gauges by what means will the presentation of the individual and the gathering is (Alvesson 2016). Each and every association has particular and obvious hierarchical culture that shifts f rom one another and are special in its tendency. These authoritative culture are created over days and are kept up vigorously to maintain the hierarchical notoriety inside the business. This notoriety is probably the greatest trait for guaranteeing a fruitful business (Ehrhart and Kuenzi 2017). Hierarchical culture is fundamentally an extremely essential however by and large rule or limits with respect to in what capacity should the representatives carry on while speaking to the organization. Authoritative culture is the unification of the qualities, morals and standard of conduct of the workers that make up the extraordinary condition for every association (Ostroff and Schulte 2014). While these practices are frequently forthcoming and are entirely obvious, it is additionally regularly the case that these are installed mentally. The very center convictions and qualities are embodied by the conduct of the association and, at times, the workers too. The overseeing specialists are the ones who conclude how might the workers act inside the association. Association culture streams down from the senior specialists to the workers and not the reverse way around (Ashkanasy and Dorris 2017). Significance Additionally named corporate culture, hierarchical culture is reflected through a couple of fundamental elements of the organization. It is the rules and wide ways through which an association capacities and works its business: how does the association treats and connects with its clients and representatives just as how can it serve or helps the more extensive social networks (Bortolotti, Boscari and Danese 2015). Authoritative culture settles on how much opportunity is given to the representatives to have contributions about the activities of the organization and what commitments do they have in the dynamic procedure, giving new plans to improvement and advantage of the association or how much mercy is endured for p3ersonal articulation. The various leveled development, the progression of intensity and how free streaming is data inside the association are completely chosen by the authoritative culture and work ethics(Barbera 2014). The hierarchical objectives and purposes request th e representatives to accept and be focused on them and authoritative culture plays a urgent and conclusive job in this: the association must have the option to cause the workers to feel invited and an important piece of the association so they need to work for the businesses and help them to satisfy the destinations that were set out with in any case of beginning the organization (Glisson 2015). In the event that the workers are caused to feel they are significant and they comprehend that the organization is taking their consideration, they will themselves deal with the clients. The entire working of the organization will be a lot of smoother and the more significant position authority need not be straightforwardly associated with the collaboration with the clients, rather, they can be centered more around other all the more problems that are begging to be addressed. Client care and administrations, post deals administrations, item quality are for the most part results or potentiall y formed by authoritative culture (Hogan, S.J. what's more, Coote, L.V., 2014). Another significant part of maintaining a business in the cutting edge world is its ecological side. Each business, industry or association must submit to the guidelines and necessities to secure the earth and decrease the procedure of a worldwide temperature alteration. A solid and moral hierarchical culture assists with ensuring that associations remember this and not cause any damage to the planet (Dubey et al. 2017). Basically each and every progression of the tasks of an association is affected by the authoritative culture: in what manner will the possibility of another item or administration be imagined and molded, in what capacity will the promoting strategies be arranged, how to arrive at the likely clients and how to infiltrate the market (Uzkurt et al. 2013). Authoritative culture sets aside a ton of effort to accomplish and once settled, it is so engaged with each activity of the association that it turns out to be practically difficult to change. That is the reason associations must be extremely cautious from the earliest starting point, having a compact and durable thought regarding what they need to accomplish through the business, for example the thought processes of the organization (Kangas et al. 2016). Representatives and clients must have the option to relate to the hierarchical business activities or objectives in the event that they either need to work there or purchase the items or the administrations of a specific organization. Attributes Hierarchical culture is characterized as a development of a state inside an association that is profoundly mind boggling and is inestimable. This state results from a couple of exceptionally straightforward fixings, however the ultimate result is diverse for each association. There are three boundaries inside an association that can be controlled, directed and dealt with: the representatives, the work and the clients. These are the three essential mainstays of any association and each and every activity is executed and arranged with center around any, or each of the, three of these. Hierarchical culture is quite often exceptionally impacted by territorial societies (Modaff, Butler and DeWine 2016). The convictions and goals of various social network shape how an association will carry on, treat its clients and representatives. These convictions and qualities are somewhere inside the aggregate social attitude, and it is just characteristic that these will be a portion of the essential things to choose what will be the activities of the association. Creation and foundation The formation of any hierarchical culture is needy upon the convictions and estimations of its pioneers. Work environment culture is altogether made by the pioneers as they are the ones with an appropriate thought regarding what can anyone do the genuine intentions of the association (Asgary and Li 2016). Be that as it may, it isn't the last main factor: while a large portion of the occasions heads do shape the authoritative culture, there are additionally times when hierarchical culture likewise chooses what sort of an administration is conceivable, or by what method will the pioneers carry on him/herself. A built up culture impacts and shapes a pioneer the same amount of as it being affected by the pioneer (Fullan 2014). A successful authoritative culture chooses and oversees the mindset and conduct of the representatives and the position that will guarantee the workers arriving at their objectives while holding fast to the aggregate inspirations. At the point when a representative feels that she or he is being helped and encouraged by the pioneer to satisfy their own objective, work fulfillment additionally shows signs of improvement and this, thus, pushes the workers to work significantly harder. While a solid hierarchical culture will help the representatives during the time spent accomplishing its objectives and become together, a powerless one will have disturbances in the work and elements of the association. In any case, if singular representatives are viewed as to be a higher priority than the association itself, supporting the tasks and endeavoring towards the authoritative objectives may get troublesome as the organization will make some extreme memories attempting to adjust the needs (Goetsch and Davis 2014). The market direction and culture of an association must be engaged at creating a benefit and ought to rotate around results. Rivalry inside an industry must be stayed aware of, if the association wishes to remain in the game and continue creating a benefit. Having a versatile culture can help associations gigantically. This implies a comprehensive work culture where all the representatives are remembered for the dynamic procedure of the organization. A versatile or comprehensive work culture guarantees that the organization y will get by through time, basically on the grounds that it will have all the representatives taking care of its inclinations. An adaptable work culture is dynamic in nature and are engaged upon hazard taking and advancement (Glisson 2015). Force culture inside an association concludes how might data stream inside the association among the various offices. It

Macbeth Act 5 Coursework Example | Topics and Well Written Essays - 250 words

Macbeth Act 5 - Coursework Example This is another indication of sick heart, of some mercilessness submitted by her. To wash someone’s hand implies the individual assumes off liability for specific activities of his or of another person. Woman Macbeth ceaselessly attempting to â€Å"wash her hands† of the blood, and it appears she doesn't prevail in it. It demonstrates that Lady Macbeth’s mind fails to find a sense of contentment in any event, when she dozes. â€Å"It is an acclimated activity with her, to appear/along these lines washing her hands. I have known her proceed in/this a fourth of an hour.† (4.1.25-27) 2. Is the homicide of Duncan the main demise that inconveniences Lady Macbeth? Answer explicitly with direct citations from the content. It isn't just Duncan’s passing that inconveniences Lady Macbeth. We don't have the foggiest idea, whether she feels remorseful for some passings her significant other caused, for example, the demise of Macduff’s family, however we do realize she feels answerable for Banquo’s murder. In her condition of sleepwalking she converses with Macbeth â€Å"I let you know once more, Banquo's covered; he/can't come out on's grave.† (5.1.57-58) 3. Is it accurate to say that you are fulfilled that Lady Macbeth is uncovered in this state toward the start of Act 5, or do you believe that she ought to have had more scenes through the center of the play? Clarify your answer.

Finance Report ASOS ESSAY

With a rate a lot higher than the sister free pace of return (4%) financial specialists are probably going to put resources into the organization (hazard Free Rate Of Return Definition I Investigated', 2003). Profit for deals Return on deals (ROSS) remains at 8. 59% in 2008 and remains genuinely predictable through to 2009. In 201 0 it increments insignificantly by 0. 68% to 9. 11%, anyway tumbles to 6. 30% by 2012. The objective Return on deals is frequently around 10% subject to the kind of industry, so SASS falls beneath the objective. Anyway SASS have a high deals volume, which doesn't really mean a low ROCK (France, 2013).The year going before August 2013 they got 19,372 requests; a 43% expansion on the earlier year. (Backtalk employ. Results and reports, 2013) Gross Margin % The gross overall revenue in 2008 indicated a satisfying 46%; anyway between 2008-2011 there is a consistent defeat, with a reduction of 7. 23% over the 3 years. In spite of the fact that this expanded by 1 2. 4% in 201 2, the 7. 23% fall in net benefit might be disastrous for an organization with low ROSS. Anyway this could be because of an adjustment in the cost of crude materials or selling costs. (France, 201 3) Liquidity and equipping Sass' present proportion is consistently between 1. 5-1. 56:1. Anyway they have not acquired any cash over the multi year time span, so convey an okay to financial specialists. In this way despite the fact that they are not at the perfect proportion of , they have not acquired any cash; showing they have great transient budgetary quality (LetsLearnFinanceFinance in Simple Terms, 2011) Activity Debtor turnover started at 8 days in 2008, anyway made a huge improvement in 2009 tumbling to 2 days and afterward from 2010-2012 stayed at 1 day. Loan boss turnover days started at 68 days in 2012 which is genuinely high, anyway this wrinkled to 42 days in 2012.This recommends that SASS have great credit control and an okay of awful obligations as their accoun t holder turnover is consistently at any rate 40 days not exactly their leaser days. (France, 201 3) Stock turnover has expanded from 98 days to 121 days from 2008-2012 and remains genuinely predictable all through. Anyway because of the occasional idea of the business with designs evolving consistently, they should attempt to diminish their stock turnover days. Worker Ratios Sales per representative began at a praiseworthy IEEE,477 and regardless of falling y EYE,801 between 2008-2012, expanded to IEEE,835 by 2012.This aggregates El 27,358 increment in deals for each representative over the multi year time frame. Benefit per representative stays predictable all through, extending between EYE,058-EYE,557; a special case being 2011 where it drops radically to EYE,212. This relates with the low overall revenues and profit for deals for the year. Development proportions From 2008-2009 deals expanded by 104% as they entered the market, doubtlessly because of advancement. Anyway the next year it dropped 69% and afterward expanded a consistent 1 % throughout the following two years.The working benefit was 100% after the primary year and dropped significantly to - 22% in 2011 bringing about a misfortune. Anyway this was recuperated by 2012 with a 96% development. To stay manageable they should attempt to keep their development rates steady. End The organization seems stable because of their great income. They have a generally safe to financial specialists, with high potential returns. Backtalk have no equipping, which gives them the possibility to extend later on to stay serious in such an extreme industry. If they somehow managed to acquire this would likewise improve the organization's present proportion.

Their Eyes Were Watching God Main Characters - Free Essay Example

People are very impressed by the length of time that it took Zora to write the book, because it seems so difficult to do. The author was clearly dedicated in telling this story because she was doing it during constant work and research. Under the impression that this was a story about Janiers life, it was confusing that the story started off with her being older. The beginning is clearly the end of the story, so she is probably going to be the one telling her own story later. The people talking about how she apparently ran off with someone implies that the story she will tell is a love story. Janie walking past them just oozing confidence means that she has somehow became that way over the course of the story, which could mean that this story is also about maturing. The tree is clearly a symbol for females and how the wait for bees (males) to come when they need them. She wanted to be like the tree and was ready to have a connection with someone that could make her whole, like how trees need to be pollinated by bees, and bees need pollen from trees. Janie had a dream of being in love, fulfilled, hoping that even though she was marrying someone who she did not love, her dream would still come true. After being married to Logan, she realized that it did not come so easy, and she needed to take the matter into her own hands. Jody is clearly meant to contrast Logan with what kind of people they are and how they affect Janie. They represent the different worldviews of Janie and her Nanny, with Janie wanting someone who she is physically and emotionally attached with, who can make her feel fulfilled in life, and her nanny who feels like she needs someone who can provide stability and keep her from going poor. Jody feels the need to control Janie too make her into the type of woman he wants. Shutting her down from making a speech pushed his ideals on her and prevented her from expressing herself. She is shut down and changed by him to fit the role that he wants her to fill, never allowing her her own identity. This chapter focus on the dynamic between Jody and Janie and how their relationship evolves. Jody is shown to be more and more in need of controlling Janie, making her do thing for him and shutting her down, restricting her. He even influences her when he isnt there. Jody could be seen as an antagonist at this point because hers the only one restricting Janie and providing an obstacle for her. But he isnt an antagonist, itrs just that his flawed beliefs in how women should be make him seem bad. Over the years, Jody and Janie change, Jody for the worse. He realizes that hers getting older and weaker, but Janie is still beautiful, and he envies this. There is a purposeful difference in how Jody and Janie are portrayed when getting older. Itrs also a symbol for the marriage. As they get older, the marriage deteriorates. This chapter is the culmination of all that Jody and Janies marriage is. Janie finally lets out all of her frustration on a dying Jody, realizing that hes held her back from her dreams this entire time. They berate each other and thats it. Their entire marriage seemed to fly by so fast and it seems the author intended that. Here, Janie is finally pretty much free from Jody. There are many signs here to show that she feels more free than before. Instead of keeping to herself, she thinks a lot more, realizing things that shers only subconsciously thought of, like how she hates her Nanny for how she affected her life. Janiers hair being let down is also a sign of her independence and freedom, as it was shown as a symbol of power for her earlier. When Jody had her tie her hair up, he was restricting that power. This chapter is where Tea Cake is introduced to Janie. Tea Cake clearly contrasts Janiers meeting with Jody as he seems to treat her a lot more respect, rather than just praise. The flirting and time spent between Janie and Tea Cake goes a lot more in-depth than between Janie and Jodyrs first meeting, which seemed like every time it was not very focused or glossed-over. Janie is conscientious of Tea Cake, fearing that he just wants her for her money. After falling for Jody the first time, she becomes wary of other men seemingly admiring her, but eventually she comes to realize that he actually likes her. The way the people in the town were talking about Janie is reminiscent of the way the ten people were talking about her in the beginning of the story. Because, of this, we sort of now what is going to happen, that she is going to leave with Tea Cake and eventually come back by herself, leaving it as a mystery as to why. Even though Janie is worried about Tea Cake questionable disappearing for long periods of time, she accepts the excuses he has, showing her trust. Their relationship goes on and seems almost surreal how good that itrs going. This shows where Janie feels fulfilled all over again. The relationship between the two is very good, almost too good. She tries to think that it is not like how Jody was, because he actually cares about her and her needs. Janie needs tea cake to act to her the same way she acts to him. She needs him to tell her that he does not like Nunkie. This is where it most clearly touches on the issues of race. The character of Mrs. Turner believes that being white is superior to being black. She is a product of her environment that she grew up in and convinced her of these things. Tea Cake beating Janie further shows the cracks in a relationship that, on the surface, seems perfect. It is strange that Tea Cake acts this way. The way the author just brushes over this though could imply that this is just a side effect of the time period that the author lived in, where domestic violence was a more acceptable part of life back then.

American War And The American Civil War - 1551 Words

In the beginning when America was uniting and trying to form its official government the northern states and the southern states had already different greatly from each other. The North was industrializing and working on expanding west and the South was booming with farming and its famous cash crop. The North wanted to abolish slavery and the South did not. Since the North and South had so many differences and could not keep a steady compromise, heavy tensions arose between the North and the South which then caused the Southern states of America to decide to leave the American Union and create their own Southern Confederacy. This tore our nation apart. The American Civil War had begun and the very people that were once neighbors had each†¦show more content†¦For example, farming was the main source of income for the Confederate states. The main southern chief crop which came to be known as King Cotton, accounted for 57% of all U.S. exports (â€Å"Civil War†). However, in order to produce these large amounts of cotton, the southern Confederate states depended heavily on slave labor. Since cotton production began to dominate and fuel the southern economy, the South felt that they did not need to industrialize like their northern neighbors did. This caused the South to manufacture very little goods and caused them to purchase manufactured goods from the industrialized North or to purchase imported goods from overseas. Unlike the Confederate South, the North decided to not utilize slave labor like the South did because their economy did not call for farming that required large amounts of labor for rapid production. The Union also decided to not utilize slave labor because slave labor was against many of the northerner’s morals. Since the North was industrialized and they manufactured goods, they had to compete with other manufactures overseas. To demolish competition from the imported goods from overseas, the northerners demanded high tariffs on the imported goods so that more people will buy the manufactured goods from the North instead of the now more expensive imported goods from overseas. The

Ode to a Nightingale, Ode on a Grecian Urn, and Ode to...

Ode to a Nightingale, Ode on a Grecian Urn, and Ode to Autumn The casual reader of John Keats poetry would most certainly be impressed by the exquisite and abundant detail of its verse, the perpetual freshness of its phrase and the extraordinarily rich sensory images scattered throughout its lines. But, without a deeper, more intense reading of his poems as mere parts of a larger whole, the reader may miss specific themes and ideals which are not as readily apparent as are the obvious stylistic hallmarks. Through Keats eyes, the world is a place full of idealistic beauty, both artistic and natural, whos inherent immortality, is to him a constant reminder of that man is irrevocably subject to decay and death. This theme†¦show more content†¦In this case, the visionary action is the poet slowly lapsing into the nightingales world, opening his senses to the true nature of the bird while other men sit and hear each other groan (Norton 1845). This state of semiconsciousness allows for his understanding that, although it is mid-May, the bird singest of summer in full-throated ease (Norton 1845). The nightingale, whose song so perfectly embodies a particular season that the poet is unable to be mistaken about its meaning, expresses the beauty of nature in a way which man is incapable. The poet is also seeing the bird as timeless, for the summer exists within the nightingale regardless of it being mid-May. In stanza seven the poet reveals the nightingale for what it truly is: a symbol natures immortal beauty. The bird has now entirely escaped the physical limitations of the poets world where all is subject to death and decay, for it wast not born for death, and is an immortal bird living in an imaginary realm. It lives outside of the human world where beauty cannot keep her lustrous eyes, yet still affects the poet so profoundly that he wonders if it was a vision or a waking dream? (Norton 1847). Keats, in experiencing the song as he describes, idealises the nightingale and elevates the bird to a singular embodiment of unchanging naturalShow MoreRelatedEssay on Ode on a Grecian Urn by John Keats1525 Words   |  7 PagesOde on a Grecian Urn by John Keats Summary In the first stanza, the speaker, standing before an ancient Grecian urn, addresses the urn, preoccupied with its depiction of pictures frozen in time. It is the still unravishd bride of quietness, the foster-child of silence and slow time. He also describes the urn as a historian, which can tell a story. He wonders about the figures on the side of the urn, and asks what legend they depict, and where they are fromRead MoreExploring How Keats Finds Beauty In Death Essay1180 Words   |  5 Pagesâ€Å"To Autumn†, which Keats wrote after observing an autumn evening, is seemingly simplistic and purely descriptive. However, underneath the surface, Keats has finally begun to accept the difficult truth that death is inevitable. Through the poem â€Å"To Autumn†, Keats urges humankind to accept death as a natural part of human life and to recognize the beauty in death. The first stanza is crowded with sensual and concrete images of nature and its ripeness during the first stages of Autumn. Autumn is characterizedRead MoreA Thing of Beauty Is a Joy for2507 Words   |  11 Pages`A thing of beauty is a joy forever`. How far and in what ways does Keats communicate this belief in his odes. Emotion was the key element of any Romantic poet, the intensity of which is present in all of Keats poems. Keats openly expressed feelings ignoring stylistic rules which suppressed other poets. Keat#8217;s poems display a therapeutic experience, as many of his Odes show a sense of struggle to accept, and a longing to search for an emotion which he could feed off for his eternity.Read MoreSimilarities and Dissimilarities Between Shelley and Keats6975 Words   |  28 Pagesabout nature in itself, Shelley tends to invoke nature as a sort of supreme metaphor for beauty, creativity, and expression. This means that most of Shelleys poems about art rely on metaphors of nature as their means of expression: the West Wind in Ode to the West Wind becomes a symbol of the poetic faculty spreading Shelleys words like leaves among mankind, and the skylark in To a Skylark becomes a symbol of the purest, most joyful, and most inspired creative impulse. The skylark is not a birdRead MoreThe Literary Techniques Used to Evoke the World of Senses in Keats Odes 1561 Words   |  7 Pagesan assortment of ways. In the Odes of John Keats we are witness to an extensive use of literary techniques. Keats uses a variety of approaches in order to evoke the world of senses throughout his poetry. His Odes ‘on Indolence’ and ‘to Psyche’, ’a Nightingale’, ‘To Autumn’ and ‘Ode on Melancholy’ all demonstrate Keats amazing ability to arouse the senses of his readers with his diverse and vast use of literary and poetic techniques. In Keats â€Å"Ode to a Nightingale† we see the sense embodied throughRead MoreA Classical View Of The Romantic Movement1877 Words   |  8 PagesHypothesis: John Keats’ Odes were heavily influence by Classical ideologies which related to the wider philosophy of the Romantic Movement. This essay will apply a Classical perspective to John Keats’ Odes. I will examine how John Keats was inspired by the ideologies of the Greeks and Roman mythology. John Keats based his Odes on Roman myths and Greek artefacts; he used these to explore wider themes that relate to Greek Philosophy. This essay will show how Keats related the wider philosophy of theRead MoreThe Beauty And Richness Of Autumn By John Keats1391 Words   |  6 Pagesthan the beauty around them, will let life pass them, missing out on the true wonders of the world. In his poem â€Å"To Autumn,† John Keats utilizes imagery to express the importance of indulging in the beauties of nature, while alive, because humans are mortal beings bound by the limits of time. Throughout the beginning of the poem, Keats touches on the beauty and richness of autumn. He accomplishes this by introducing distinct fall imagery. For example, Keats writes in lines 5 and 6, â€Å"To bend withRead MoreAnalysis Of John Keats s Poem2045 Words   |  9 PagesHampstead. There he met and fell in love with his neighbour, an 18-year old girl called Fanny Brawne. This was the beginning of when John Keats wrote his best poems including: The Eve of St Agnes , La Belle Dame Sans Merci , Ode to a Nightingale and To Autumn From September 1819, Keats did not write a lot more of his own poetry. His financial difficulties became worse. He got engaged to Fanny Brawne, but with no money there was not much chance of marrying. In early 1820, he began toRead More Aspects of a Sonnet Essay2511 Words   |  11 Pagesbright and glittering in the smokeless air. Never did sun more beautifully steep. (Composed upon Westminster Bridge, line 8 9) Another famous English poet was John Keats (1795-1820), he died young and as a result his work on sonnet and odes were only fully appreciated when he died. His first mature work was the sonnet On First Looking into Chapmans Homer (1816), written after fully devoting himself to poetry at the age of twenty-one. Marked by vivid imagery, great sensuous appealRead MoreAnalysis Of Sonnets By John Keats1967 Words   |  8 PagesFears that I May Cease to Be† and it stuck with me. I remember being enthralled by how he questioned the prospect of mortality and the language he uses. I’ve only read a few of Keats’ other works since, such as â€Å"Ode to a Grecian Urn,† â€Å"La Belle Dame sans Merci,† â€Å"To Autumn,† â€Å"Ode to Nightingale,† and â€Å"On Seeing the Elgin Marbles† for example. Therefore, I was only familiar with a couple of his sonnets so I decided that I wanted to focus my project on that. I’m excited to read them all and see how they

Comparison Contrast free essay sample

In society it seems that everywhere we look we are surrounded by advertisements whether it is television commercials, billboards or advertisements. Obviously, the main purpose of advertisements is to get the consumer to purchase the product. Print advertisements are an extremely effective way to reach a mass audience because the advertisements are in print, the use of color, text and photography are all key factors in luring the consumers in to buying their product. Advertisements cannot simply attempt to sell the product in question; they must make it appeal to the consumer. It is important that advertisements not only attempt to make the product they are trying to sell clear but also to actually make the advertisement mean something to us, the consumer. The two advertisements that I will be comparing and contrasting are two make-up ads. I picked these two ads because I feel they do a great deal of drawing their consumers in. Mascara is a must have in the make-up world. Most women wear mascara to make their eye â€Å"pop. † Consumers will automatically look at these two ads because of the brand names and how people classify make-up. By knowing that a lot of consumers look at these ads they have to make the ads interesting. Not only will I be comparing and contrasting these two ads but by doing that I will also be telling how they draw consumers in to looking and buying their product. The first ad for mascara came from the magazine Lucky. Lucky is mostly targeted towards young teens and women. This mascara in the advertisement is made by Rimmel London. The use of color is very helpful in this ad because it uses bright vibrant colors that catch your attention. The color of the mascara is black and electric green. Also, the color of the models eyes is very blue which accentuates the true color of the mascara. By making the models eyes such a pretty color it might make people think that if they use this certain mascara it might make their eyes â€Å"pop† like the models does. In the article all the words are written in white and all caps in the background. I think the reasoning behind writing all the words in white is because it is a neutral color and it also stands out. Although the colors really help, keywords also have a great toll in selling a product. By putting â€Å"REV UP THE VOLUME† in big letter it draws your attention. It draws people in that want more volume for their eyelashes. All caps draws your attention and makes you want to read every word on the ad. By putting that if you use the product you will have denser more numerous lashes in 30 days it make consumers want to buy this product and actually see if the product will work. Last but not least is the layout of this ad. Layout really helps make an advertisement. By making the model take up most of the page, your attention goes directly to her. Even without knowing what the ad is about; if you just look at her you can automatically tell it is a mascara ad by her eyelashes. By putting the words around the model you can read them and after every word you read about it helping your eye lashes you can’t help but look back at her eye lashes. The brush of the mascara is out of the bottle so the consumer can see what the brush looks like and how it will form their lashes. The second ad is also found in the Lucky magazine, which means it also mostly targets young teens and women. The mascara in this particular ad is made by Revlon which is a very popular brand of make-up. This company took a very smart approach by getting a celebrity model to endorse this product which is a very beneficial thing. The colors in this ad are more laid back compared to the Rimmel London ad. The use of all black and then making just around the eyes a little lighter automatically draws your attention not just to the model but to her eyes. The words are in white and a very pretty aqua color. These colors stand out very well on the black background. By closing the eyes I believe it shows how long the lashes look. The words are on the top and on the bottom of the page. In my opinion, the reasoning behind this is so that if you start at the top of the page you will read down to the bottom of the page. The mascara top is out of the bottle and shows quality of the brush and just how thick it is and by doing this, Revlon is trying to visually convince the consumer that with this thicker brush, the more luscious your eyelashes can become. After looking at all of the aspects of these two ads, they have a lot of similarities. The first main similarity is that they both came from the magazine Lucky. By putting these ads in the same magazine, these two mascara providers are competing with each other for the teenage and young woman market. On both of the ads the mascaras are in very pretty colors. Although the colors are different they both stand out and make the mascara unique. Keywords of these ads are very alike. All of the very important words are in all caps, big, white, and very noticeable. The layouts of these two ads are almost just alike. Both of the ads have the model in the very middle of the page which is where usually all the main focus of the reader goes. Both of the mascaras are on the bottom right corner of the page which goes well because after the reader has seen this beautiful woman and what this mascara has done for her, the reader looks to the bottom to see just exactly what the mascaras name and appearance is. Even with many similarities, there are still some differences between these two ads. The brands of the mascaras are different, one is Rimmel and the other is Revlon. The use of color is very different in these two ads; Rimmel London used black and electric green where Revlon used black and aqua. In the Rimmel ad the colors are very bright and vibrant colors, while the Revlon ad is very dark and dull. Although the keywords are alike they are very different too. In the Rimmel ad the words are in all caps, no matter how big they are they are still in caps. Some words in the Revlon ad are all caps but then the words that are small are in regular font. After comparing and contrasting these two very marketable mascaras, it is very difficult to pick which one is the clear cut winner. Many people have different styles, so maybe the black and electric green appeals to half of the readers where the black and aqua mascara appeals to the other half. Both of these companies did a very good job in putting their advertisement out there and making their product very attractive and marketable. These companies have been around a long time and know what they’re doing. If that means coming up with competitive ads week in and week out, they’re willing to do whatever it takes to be the top mascara provider in the world.